What Is Search Engine Optimisation?

In layman’s terms, search engine optimisation is the process of ensuring that your site is well-positioned to appear as prominently as possible in search results when someone seeks out the products, services or information you provide.

Google is the dominant player, and the reference point for most businesses. WhileBing, Yahoo, DuckDuckGo and other brands boast a reasonable market share, over 70% of the world’s searches go through Google. With 2 trillion searches on the site every year – a number that’s sure to keep rising – it’s the primary focus of most businesses.

SEO can be broken down into three key elements:

On-Page SEO

Google and other search engines always strive to provide searchers with the best possible results. What’s on each page of your website is an essential factor in making that decision.

On-pageSEO takes into account written content, code and anything else a page displays to users. In addition, it considers social share ability, suitability for both mobiles and desktops, keywords and more.

Off-Page SEO

As the name suggests, off-page SEO involves ranking factors that sit beyond a specific page and are often outside your control. It’s all about judging trust, authority and relevance.

While social media again plays a part in ranking factors, backlinks represent the most crucial component. This is because a link means an endorsement in the eyes of search engines, and the more trust and authority the linking website has, the more weight it carries.

Technical Optimisation

Computers and algorithms ultimately decide search rankings. In its efforts to provide the best possible results, Google constantly overhauls the ranking process to include more factors.

This requires websites to allow search crawlers to view and interpret a page at the most basic level. Beyond that, it’s vital to consider categories and sitemaps, URL structures and redirects. As a technical SEO agency, our SEO specialist scan ensure that everything from visuals to code is perfectly poised for the best results.

How Can SEO Help MyBusiness?

Organic search traffic often represents the dominant source of visitors to websites. Most wouldn’t turn down the opportunity to get more of it. Additional eyes on your site mean more leads and conversions, greater brand recognition and increased engagement opportunities.

Ranking well not only means more traffic but increased trust and market penetration. It’s likely to result in more happy customers, too, as the demands of search engines often correlate with outstanding user experiences.

We focus on long-lasting results as once you achieve a rise in the rankings, keeping hold of your new position is relatively easy. Once a website has trust and authority, it’s challenging to lose it. However, results don’t come overnight, and SEO is a slow, involved but ultimately worthwhile process, and we’re happy to assist you at every stage.

SEO is a crucial component of any marketing plan involving a business that operates online. Even if you work from a physical location, local SEO services can be the difference between a customer visiting you or a competitor. We can be that local SEO agency that takes your business to the next level.

You need a search engine optimisation agency that understands international demands for global brands with a broader reach. While we’re an SEO agency in London, we know what works for sites selling into a worldwide market and can make your site the destination of choice for visitors from anywhere.

Our SEO Services

Here at Inflorescence Media, we’re a team of SEO experts on hand to ensure that your site climbs up the rankings. Whether you want to appear higher in Google or combine your SEO efforts with a broader marketing campaign, we’re here to help. 

Our passion is your success. As a London SEO agency, we strive to facilitate improved rankings through numerous techniques, and we’ll keep you in the loop at every stage. You can be as involved as you like in what we do, and we’ll provide regular reports on what we’re doing, why we’re doing it and how it impacts your site’s business goals. We strive to be a clear and transparent SEO service provider.  

SEO services are just one of our areas of expertise. We’re a full-service digital marketing agency based in London and can take care of everything you need to get your business to where it needs to be. From Google Ads and boosting yourGoogle Optimisation Score to PPC managements and optimising your GoogleShopping ads, not to mention every kind of content creation imaginable, we’ll make it work.

Our SEO Tools of Choice

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Every package is tailored to you and may include – but isn’t limited to – the following SEO elements:

Technical Audits

As the best SEO companies in the UK know, sites that perform well in search rankings are about more than just words and pictures. So we’ll work to ensure that your site makes for light work for search crawlers.

Keyword Research

SEO keyword research drives the narrative. It helps your business understand what your target audience wants from a brand like yours. It’s often associated with content creation and meeting a need but can extend to driving decisions around products and services and greater engagement with your audience. Our keyword research services can guide you on what to focus on next.

Competitor Research

We can help you understand why a potential customer might choose the competition over you and discover what brings in their traffic – and how to do it better.

Website Migration SEO

Website migration is the process of migrating Ranking, Authority and Indexing signals to reflect changes that are made to your website. Website migration is a tricky business – without proper SEO migration, your site traffic and site visibility can literally free fall. Making changes to your site, even minor ones, and the structure can affect the way that a search engine can read the site. Our team of SEOs can make sure that there is no disruption to rankings and search visibility whilst updating and upgrading your website.

Voice Search

Do you have an Amazon Echo at home? Plenty of people do (other smart speakers are available). Between those devices, Siri, Bixby and Google Assistant, people are getting used to searching with their voice. That’s an opportunity, as your business can be among the first in your space to tailor content and SEO research to verbal questions.

Content Marketing

From articles and blogs to videos and social campaigns, we can help you create content that new and existing customers will love – all tailored and optimised for outstanding search performance.

Backlinking and Link Building

Backlinks add legitimacy to your site. Google wants to present searchers with information they can trust. Our backlink services span outreach, content production and link placement, ensuring your site receives a genuine boost thanks to an external, off-page endorsement from reliable sources. We can look at how your main competitors are getting backlinks and we can close the gap by mimicking their sources.

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